The Sturgeon Mark: A Symbol of the Hudson

Our logo is inspired by the rich history and natural beauty of the Hudson River — a landscape shaped by heritage, artistry, and enduring craftsmanship.

At the heart of our identity is the leaping sturgeon. Long connected to the life and history of the Hudson, this iconic fish captures the vitality and movement of the river. As one of its most ancient residents, the sturgeon bridges past and future — a living emblem of resilience, continuity, and renewal.

This focused, single-symbol approach distills our story into its essential form. The sturgeon serves as a memorable mark, adaptable across materials and scales while remaining deeply rooted in the heritage that inspires us.

Through simplicity and strength, this symbol honors the Hudson River’s legacy and reflects our commitment to craftsmanship, clarity, and timeless design.